A MUST-READ FOR FINANCIAL ADVISORS AND THEIR CLIENTS
OVER 10,000 COPIES SOLD
"It Will Never Happen To Me"
There is no other statement that so perfectly sums up the typical reaction when trying to discuss a plan for extended care with a loved one. What happens next is simple, yet so frustrating: Nothing.
Harley's new book, The Conversation, is written for those who have tried to discuss a subject that often makes people so uncomfortable that they simply shut down. Unlike other books that focus on the risk and cost of needing extended care, this book takes a completely new and breakthrough approach.
The Conversation’s provocative ideas will transform your mindset on the impact of extended care and provide a straight-forward guide on how to discuss the subject with clients or family members.
You will learn:
How to overcome classic objections including, “It won't happen to me”, “The government will take care of it”, and “I’ll get to it later.”
How to create a plan to mitigate the consequences of providing care.
The pros and cons of potential funding options for the plan, including self-funding, Medicare, Medicaid, and the Veterans Administration.
What long-term care insurance does including an in depth analysis of the different types of products.
The Conversation is an ideal lead generator for financial and insurance professionals and reinforces key points from Harley's live presentation.
Praise For The Book
"THIS IS MUST READ AS WELL FOR ANYONE IN MIDDLE-AGE WHO LOVES SOMEONE AND WANTS THEM PROTECTED FROM ANY EVENT THAT COULD CAUSE THEM HARM."
PRODUCER OF THE ACADEMY AWARD-WINNING
FILM WOODSTOCK AND EMMY
AWARD-WINNING PBS DOCUMENTARY AND
THOU SHALT HONOR
“HARLEY GORDON HAS BEEN OUR ‘GO TO’
TRUSTED SOURCE OF TIMELY AND
RESPECTED INFORMATION FOR MORE THAN
KEN & DARIA DOLAN
FINANCE” AND FORMER TELEVISION HOSTS
ON CNN, CNN.FN AND CNBC