About Harley's LTCi and Life Presentations
Boost Production By Protecting Families At All Stages In Life
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Financial professionals serve a significant mission: to protect families at all stages of life, including from the serious consequences of an unexpected need for care or early death.
As one of the most recognized names in the long-term care industry, Harley’s presentation provides a new framework and powerful language to help financial professionals better achieve this goal.
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An Advice-Based Approach Based On Human Psychology
Harley’s message is not about selling a product. It’s about offering advice that leads to a plan to mitigate the consequences that providing care has on the innocent.
It disregards the traditional approach of using of statistics on risk to frighten clients. Instead, it focuses on the fundamental drivers that cause even the most stubborn, yet well-meaning clients to take action to protect against a risk that they believe will never happen.
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Harley’s presentation is ideal for:
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Broker General Agencies looking to increase their value proposition and production
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Carriers seeking to provide intellectual capital to their agents and/or brokers and increase production
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Producers looking to enhance the value of their practice and increase production of LTCi or life insurance with LTC riders
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Sample Speaking Topics
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Why a Plan For Extended Care is a Critical Component In a Retirement Portfolio
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Changing The Intent of The Life Insurance Conversation
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Motivating the Unmotivated: Engaging Healthy Men in a Conversation on Life and Long-Term Care Insurance
Past Speaking Experience
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NAIFA Annual Meeting
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MDRT Top of the Table – Annual Meeting 2011
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NAHU National Association of Health Underwriters
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InvestmentNews
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The Corporation for Long-Term Care Certification
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Financial Planning Association
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Many more
What They Say About Harley
"Harley Gordon is a master of the conversation needed to protect families from life's unexpected consequences. His genius is his ability to depict the real impact a person's planning decision will have on their loved ones. He understands the intricacies of family relationships and provides specific language and powerful questions that financial professionals and family members must use in their conversations to inspire a client or loved one to take action."
- Joe Jordan
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Inspirational speaker, bestselling author of Living a Life of Significance