

Men and Women View The Risk Of Extended Care Differently
In a previous blog post, I wrote that men and women will react differently to the notion of risk and stressed how important it is to match the intent of a long-term care insurance sales conversation to a client's gender. I stated that these psychological differences have their origins in evolutionary psychology. Now, I’d like to delve more deeply into the psychological differences and explain how you can use this knowledge to better communicate with your clients, protect them