Men and Women View The Risk Of Extended Care Differently
In a previous blog post, I wrote that men and women will react differently to the notion of risk and stressed how important it is to...
The Surprising Truth about the Power of Prior Experience in the Sale of Long-Term Care Insurance
Greater awareness of LTC consequences, not risk, is the result When a male prospect has had a prior experience with extended care, you’ve...
Long-Term Care Planning: Overcoming The “I’ll Go On Medicaid” Objection
The classic objection prospects raise when a producer broaches the subject of long term care insurance is, “I’ll go on Medicaid.” Here's
